Guive Balooch is the Global VP of the L'Oréal's Connected Beauty Incubator & The California Research Center (CRC) at L’Oréal Research and Innovation, dedicated to bringing new scientifically-driven ecosystems to beauty consumers worldwide.
A native of California, Guive has a scientific background, with a B.A. in Molecular and Cell Biology at University of California, Berkeley and Ph.D. in Biomaterials from University of California, San Francisco. Following a post-doc at Stanford in cell biomechanics, he joined the pharmaceutical industry working on new antibody research for bone-related diseases. He then joined L’Oreal in 2008, initially a part of building new collaborations for L’Oreal with Start-ups and Universities.
With his increased interest in linking to consumers and the business, he is now running a worldwide connected beauty incubator focused on new technologies for the beauty market and scoping and implementing new consumer experiences for every beauty need. His passion lies in the link between bringing new and exciting scientific technology, which ultimately empower beauty consumers and improve their routines and behaviors.