Custom Makeup

L’Oréal, cosmetics giant and one of the most influential brands on social media, introduced two special procedures at The SXSW Festivalthat use machine-learning algorithms to technologically customize makeup like never before, analyzing customers’ skin to create personalized foundation and serum.

First, L’Oréal’s makeup brand Lancôme makes a customized shade of its Le Teint Particulier foundation by applying a handheld color spectrometer to the customer’s face to measure the skin’s exact tone. This information is fed into a nearby machine that computes the right shade using a special algorithm and promptly dispenses the product. Then Skinceuticals, L’Oréal’s skincare brand, creates a custom facial serum using a series of in-depth questions via a Tablet application.