L’Oréal Is Creating Custom Makeup And Skincare With Machine Learning
L’Oréal, cosmetics giant and one of the most influential brands on social media, introduced two special procedures at The SXSW Festivalthat use machine-learning algorithms to technologically customize makeup like never before, analyzing customers’ skin to create personalized foundation and serum.
First, L’Oréal’s makeup brand Lancôme makes a customized shade of its Le Teint Particulier foundation by applying a handheld color spectrometer to the customer’s face to measure the skin’s exact tone. This information is fed into a nearby machine that computes the right shade using a special algorithm and promptly dispenses the product. Then Skinceuticals, L’Oréal’s skincare brand, creates a custom facial serum using a series of in-depth questions via a Tablet application.